Intangible Assets: Goodwill, Brand, Ip, And Patents
Goodwill, brand recognition, intellectual property, and patents are intangible assets that represent the value of a business beyond its tangible assets. Goodwill is the excess of a company’s purchase price over the fair market value of its identifiable assets. Brand recognition is the value of a company’s reputation and image. Intellectual property includes copyrights, trademarks, … Read more